How to Get Your Customers to Know, Like, Trust and Respect You
Being a small business owner can be challenging. Unlike big brands, small brands have to do three times as much to pull in the faithful clients for repeat, consistent business. The core essence of this activity is building an audience of people who know, like, trust and respect. you as a business owner.
One of the most critical objectives for new businesses is to build trust with their customers. Potential customers want to know that they are dealing with a reputable and reliable company that will come through in a timely and satisfactory manner. While getting customers to spend money initially is an excellent start for any business, the business owner must be mindful that first impressions are lasting impressions. The only way to get customers to purchase from you again and again is by establishing a healthy, solid relationship that is built on positive vibes and experiences. Listed below are five powerful ways to reach potential customers and get them to trust your company now and in the future.
1. Utilize a Help Desk and its Resources when you are not available.
Time is of the essence. When people want help. they don’t want to wait until next week or at the worst, more than 24 hours. Especially if you operate an online business. The best way to let your customers know that their concerns are a high priority in your business is by developing a comprehensive customer service department that is accessible through multiple contact methods. Now days social media makes it easy for us to communicate and respond to customers immediately. This means that it would be beneficial for you to provide support through phone, email, web forms, online chat, text messaging, messenger and so many more options. You can use help desk software to manage your IT support needs to save you time and make things easier by utilizing a centralized interface or you can outsource and have someone take calls for you 24 hours a day if funds are low. By providing help desk resources, you will eleviate any issues that may arise, because they will arise, in a timely manner.
“In the long run, outsourcing is another form of trade that benefits the U.S. economy by giving us a cheaper way to do things ” Janet Yellen
2. Represent Your Products and Services Accurately
Always provide an honest and trustworthy experience with your clients. One false misrepresentation can lead the customer to discontinuing service and providing negative feedback. Word of mouth is still a viable way to attract and destroy business. Once you’ve developed a reliable support system and it is running smoothly, you can prevent disappointment in your customers by making it a policy only to promise what you can consistently deliver. Doing this will also help you promote an impeccable brand reputation. Do your best to describe features accurately, avoiding the use of tricky fine print or hidden fees. You also want to clearly outline the terms of service, so that all your customers will know what they can expect from your company every time they do business with you.
You may also want to consider using high-quality images and videos to show your customers what they will be getting beforehand to instill confidence in first-time customers.
Know your business better than your customer.
3. Make Communication and Presentation High Importance
The most critical steps that you can take to establish trust with your customers is always to be accessible to them and present your company with the utmost professionalism. Initial belief mainly stems from aesthetic appeal. However, ongoing trust in a company can only come from the great products that are offered and the customer service that is accompanied by the stellar support that you provide to each customer.
Once you’ve won your customers over with your initial offering, it is essential to building the trust that is needed to keep them as a customer for life. This will take time to do but can be accomplished with the right approach and commitment to putting your customers first.
4. If a problem arises, consistently follow up until it is resolved.
There’s nothing like a problem left unsolved. Not only does it ruin rapport, it could leave you with a lot of disappointment and frustration as a business owner. It has often been said that “the money is in the follow up.” By following up and responding expeditiously to the concern, you can prevent from losing money too. A problem follow up will carry you far in business.
Be a resource that your customer can always rely on.
My favorite quote that I use often is “people don’t care how much you know until they know how much you care.” This one sentence is bigger than life in business and life. When you show people you care, they are more apt to go out of their way to get you what you want and need.
As a business owner, I’ve learned to always put my customers first. It’s important to know that customer service is the cornerstone of a successful, thriving business. I enjoy helping businesses succeed. I enjoy helping others start businesses.
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Until next time, blessings, peace and much success.